Movies

Watch the ‘Buddy’ Team Explain How They Made the World Fall in Love with a Murderous Unicorn

IndieWire·Oct 24, 2026 · 10:00 AM CT
Readthrough summary

At IndieWire's Future of Filmmaking Summit, producer Tracy Rosenblum, co-writer Jamie King and Roadside Attractions' Melissa Yerou explained how Casper Kelly's horror comedy 'Buddy' became a 2026 hit. The marketing introduced Buddy the Unicorn as a seemingly real '90s TV mascot before revealing his homicidal side, so audiences were invested in the character first.

Summary written by Readthrough from the original article. The full story, with photos and any updates, is at IndieWire.

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